Concerned About The 3G Mobile Phone Handset Market Surge In September

Concerned About The 3G Mobile Phone Handset Market Surge In September               The market overview and main points:

9 months Communicate Industry, Mobile Aspect many markets. September 16, Asia’s largest and most influential international telecommunications exhibition in Beijing, the three major mobile phone Operators and manufacturers to Become the biggest bright spot, China Mobile end 8 released independently developed oPhone intelligence platform, in September China Unicom Announced That It would Formally Introduce iPhone October listing. In September, also coinciding with school students, new students of the month, mobile phone terminals, GSM mobile phone 3G mobile phone And Competition with Taiwan. Overall, BOTH THE OPERATORS or handset manufacturers, in September the battle Was extremely fierce.

9 months, is known as the “gold 9 silver 10″ in Mobile Sell Gold season. That data show only 9 months, 10 months of cell phone sales, it accounts for the national annual mobile phone sales by 40%. Can Be Said That this is the critical period, turning point of the year, the mobile phone industry Showed Different Characteristics with the previous.

Internet consumer research center Z DC By September the mobile phone market to be continued monitoring and data analysis, the main draw The Following Conclusions:

Brand of concern about: Brand variables concern the frequent occurrence of intense international competition for second-tier brands; August Was LG Motorola Catch up this month position;

Products of concern about: Nokia 5800XM Users Concerned about the degree of product is still champion, Sony Ericsson T707 ranked runner-up, But the Gap Between the very large;

concern Phone type: 3G Mobile Phone Users Concerned about the rising degree in September, there blowout, up 32.4%, the highest mobile Smartphones Remains Concerned about the phone users type;

mobile phone Pixels: 300.320 megapixel phones into the mainstream of concern to Occupy 35.1% of the users Concerned about the degree, 5 million pixels or more mobile phone users Concerned about access to stable;

Mobile Appearance: Bar phone Still of concern to leaders, slide design mobile phone is becoming a new favorite;

Mobile Price: 1000-2000 yuan to 3,000 yuan in 2001-end and high-end mobile phone users Continuing concern about the expansion of September BOTH won 70.4% of the users Concerned about the degree, take the absolute mainstream of the user attention;

Second, the Concerned Brand Analysis (1) Brand Ranking (Map) in September 2009 of concern to the Chinese market before most major mobile phone brands distribution 15

Results showed: 9 months, Nokia’s user attention, remain strong, remain at 53.7% Samsung, Sony Ericsson Were ranked second and third, Motorola, LG in fourth, fifth, Motorola’s leading LG0.3 percentage points; Association Ranked sixth, Was 3.2% of the users Concerned about the ratio; Only the leading HTC Dopod 00:02 percentage points, the leader in smart phones, Apple, Blackberry Were ranked ninth or tenth place.

BlackBerry from 10th place to 12th place Day language user attention, Focused on 1% -2%, and 13 after Meizu, Philips, Cool user attention, we’re below 1%. Other non-brand list of the users Concerned about the degree of 3.8%.

JDZ Summary: first-line brand of international attention, is still Focused on the user, and the big gap Between user attention, es-Samsung, Sony Ericsson, Motorola and Nokia, Gap, international second-tier brands of concern about the gap Between the user small, intense competition, domestic concerns would brand position and consumer are more stable.

(B) changes in the brand rankings

The Following table is in August 2009, September 15 most of concern to major mobile phone brands and changes in ranking, Compared to the situation.